Brands & partnerships
Logos and names below are split on purpose. Current partnerships are live. Trade-book lines need inbound confirmation. Ended authorisations — when any — never sit with the live book.
Current partnerships
Forever52 and Forever52 Academic stay separate brands with their own terms of trade. SKU counts belong on operating desks — this profile does not sell them.
01
Nykaa Cosmetics
Colour cosmetics · Current partnership
Everyday makeup and beauty essentials with consistent retail demand across independent and organised trade.
Territory: Telangana & Andhra Pradesh. Channels: general trade and modern trade. Door types: BA / RBA / SRBA / NON-BA.
02
Kay Beauty
Makeup · Current partnership
Trend-led makeup with strong shade stories for beauty counters that want repeatable, display-ready SKUs.
Territory: Telangana & Andhra Pradesh. Channels: general trade and modern trade. Door types: BA / RBA / SRBA / NON-BA.
03
Dot & Key
Skincare · Current partnership
Routine skincare with clear concern-led ranges — serums, sunscreens, lotions and masks that move on shelf.
Territory: Telangana & Andhra Pradesh. Channels: general trade and modern trade. Door types: BA / RBA / SRBA / NON-BA.
08
Forever52
Professional cosmetics · Current partnership
Professional colour cosmetics for makeup artists, academies and beauty retailers with high shade velocity.
Territory: Telangana & Andhra Pradesh. Channels: general trade and modern trade. Door types: BA / RBA / SRBA / NON-BA.
08A
Forever52 Academic
Professional cosmetics · Current partnership
Same house as Forever52, own terms of trade and catalogue (company FE52 ACADEMIC, FAC SKUs). Order it as a separate brand on the retailer portal.
Territory: Telangana & Andhra Pradesh. Channels: general trade and modern trade. Door types: BA / RBA / SRBA / NON-BA.
09
Character
Professional cosmetics · Current partnership
Studio-ready makeup — the largest slice of the live consumer shop.
Territory: Telangana & Andhra Pradesh. Channels: general trade and modern trade. Door types: BA / RBA / SRBA / NON-BA.
Trade book — confirm inbound
These houses sit on the authorised book. Availability is confirmed with the Hyderabad desk before a retailer or a principal treats them as in-stock.
Beauty accessories
Tools, accessories and value beauty products on the authorised trade book. Confirm current inbound with the desk.
Fragrance
Fragrance for gifting and self-purchase on the authorised book. Ask the desk before you promise a shelf date.
Bath & body
Bath, body and lifestyle fragrance on the authorised portfolio. Trade availability is confirmed on the retailer portal.
Skincare
Treatment story on the authorised book. Related Character Skin Elixir primers list under Character on the consumer shop.
Brands we have worked with
When an authorisation ends, the line is moved here so this site never implies a live appointment. Nothing currently sits in this list — every house under Current partnerships is a live book.
No former appointments are listed. Current houses remain Nykaa Cosmetics, Kay Beauty, Dot & Key, Forever52, Forever52 Academic and Character.
Desk: sales@msnhyd.com · +91 83092 87927
Partner with us
Bringing Brands Closer to You — brand principals, retailers, vendors and general enquiries each have their own form. WhatsApp is the fastest path for stock and coverage.
+91 83092 87927 · sales@msnhyd.com · GSTIN 36ATYPB3564B1ZN
